Halo checks both. Run it on your own pages or on a competitor's, and everything it flags comes with a fix.
See plans & pricing →Halo analyses and scores your site one page at a time. It checks six fundamental areas and helps you fix any issues it finds. No jargon, just technical insight right where you need it.
Whether search and AI crawlers are let in, or blocked at the door.
Whether the whole page loads, or only an empty shell that hides the content.
Whether the page's structure and wording make its meaning clear.
Whether the page looks right when it's listed, shared or cited.
Who's behind the page, and why anyone should believe it.
Whether an AI assistant could actually use the page to get something done.
Halo reads the page you are on, then asks the site the same questions a crawler would. It then tells you how to fix any issues and why they matter. It can be used on any site to see what's working and what's not, which is especially useful when checking out your competitors.
When you run an audit, Halo reads that page's content to work out its verdict.
It also requests a few public files on the same site, the ones any browser or crawler can fetch.
/robots.txt/sitemap.xml/llms.txt/.well-known/ agent filesSign in with Google and Halo shows your own performance and URL inspection data for the site you are auditing, read only. That data moves between you and Google. It never reaches us, and you can disconnect at any time. The audit works fine without it.
Halo runs its checks inside your browser. No analytics, no telemetry, no tracking pixels, no cookies, no advertising. We do not measure how you use it.
Your page type, industry and model selections, cached audit results, and your Search Console connection state all live in your browser's local storage on your own device. Page facts are cleared when you close the browser. Your Google sign in token is held by Chrome itself, not by Halo.
Partners, pilots and research collaborations welcome.